PMI Malaysia Webinar: Pivoting A Business To Ensure Sustainability in a Crisis
Pivoting A Business To Ensure Sustainability in a Crisis
21 Jan 2021 ( 9.00 PM to 10.00PM)
Lalitha Sivanaser - CEO, OURFARM ASIA (AirAsia)
Lalitha Sivanaser is the Chief Executive Officer of OURFARM, a business-to-business (B2B) e-commerce platform to connect local agriculture producers directly to businesses. OURFARM was established in June 2020 and is a collective effort by the AirAsia Group with full support from the Ministry of Agriculture of Malaysia.
Prior to this, Lalitha was the CEO of OURSHOP, the e-commerce arm of AirAsia Group that serves as a marketplace in the travel retail space that led to success in 2019 with a growth of 12x in GMV in comparison to the previous year. Lalitha also spearheaded AirAsia’s in-flight Wi-Fi project, ROKKI, that led AirAsia to win the Malaysia Book of Records for the first airline in Malaysia to provide Wi-Fi on board. Under her purview and direction, Lalitha successfully expanded ROKKI's inflight services to include video streaming, advertising and e-commerce platform. These achievements saw ROKKI win the In-flight Asia Pacific Award for Best Airline IFEC Experience 2018.
Lalitha also comes with an excess of 13 years’ experience in the telecommunication industry and has held various management positions in TIMEdotCom Berhad, Celcom Axiata Berhad, and Maxis Berhad.
Covid-19 hit many industries badly, especially the airlines. AirAsia, the largest low cost carrier in Asia wasn’t spared of the negative effects of Covid-19.
However, being a digital leader in this space – AirAsia pivoted many of its businesses. For AirAsia, the crisis brought upon opportunities to quicky grow in other business verticals, and this is the story of how OURFARM was conceptualised and launched.
- Change is the only constant, thus adapting to change positively is key
- Finding an opportunity in a crisis and pivoting fast to grow is how great leaders work.
Project Managers, Project Planners, Schedulers, Project Team Members
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